Chosen Track:
The track I have chosen to use is one created by the band that I play in. The reason I have done this is because for a performance video to look genuine the track should be something that the band is comfortable playing. Obviously if I tried to portray my band as the Arctic Monkeys it wouldn't look at all legitimate because most of my peers and target audience know who the Arctic Monkeys are and what they look like. Therefore because the actors I am using are the band members that made the track from a audience perspective it should look far more legitimate. The track is stylistically alternative/downtempo-jazz . Therefore the video doesn't have to comply with the conventions of pop music. By being alternative it means that the video can break rules and be made how I want it to.Style Of Video:
Stylistically my video is a split of two types. It will be part performance, part abstract footage. the abstract footage will be shot in New York. Obviously there doesn't have to be a direct tie between New York and the band or music that I am using. Instead the primary reason for me wanting to shoot in New York is because there will be a lot of opportunities to get stunning sequences. Beyond that there are more ties but they are all secondary to the primary. For example, the music is focused on a star. Therefore having everyday shots of people moving through a city conveys the notion that the band are the same as everyday people. Also because of the genre there are historic links between the music and New York. Another reason is because of the heavy iconography embedded within every aspect or New York, the portrayal of which will aid the presentation of my video.Inspirations/Intertextual References:
Obviously there are numerous inspirations that have subtly influenced my thought process however there are more notable intertextual references that I have listed on my Intertextual References post.
Subverting/Challenging of Conventions:
My video will do a mixture of challenging and conforming to the conventions of music videos. For example, in band based music there are often a lot of shots of the band creating a star image for the whole group rather than just the frontman. In that sense I will be complying to the conventions. Another convention that I will follow is that of having the video cut to the beat of the music. Obviously my track doesn't have vocals therefore it would be best to use the other areas where the video and music can link.
Target Audience:
The target audience for my video will be mixed. At current I'm putting together a survey to better find out who my video will appeal to
Star Image:
As stated above, my star image will be focused on the whole band. Unlike a pop performance or narrative video I will be trying to portray each member equally, without it looking too contrived. In band based music and videos although the band are often fairly equally portrayed, the frontman os the band will often be more of a recognisable icon than the bass player or drummer.
